Boaz

Boaz Research is a strategic firm that serves faith-driven leaders in the non-profit and for-profit sectors, using best practices in market research to provide actionable insights. Their goal is to help leaders make informed decisions as they lead their organizations. However, as a new company, Boaz lacked the brand presence and credibility that matched the individual expertise of their team members.

To address this issue, we designed an identity that would be bright and inviting to leaders, encouraging them to engage with Boaz for research. The colors used reflect newness and growth that come from sound, strategic decision making. The typography and visual language are engaging and bold, conveying both credibility and confidence. This new brand will establish a firm foundation for the growing agency.

SERVICES PROVIDED:

Branding and Identity   /   Brand Strategy   /   Creative Direction