RCLI

RCLI is a non-profit organization with a mission to foster growth and prosperity in Richmond, VA. They host events, workshops, and offer a leadership program to revitalize the city. However, their original brand and identity did not reflect the boldness and energy of the organization's commitment to developing leaders.

To address this, we created a new visual identity that reflects RCLI's professionalism and energy. The new brand is simple, strong, dynamic, and established. The colors and typography are inviting, the imagery is warm, and the visual language is bold and dynamic. The new brand sets a strong tone for RCLI's continued growth and success into the future.

Photography: Kyle LaFerriere

SERVICES PROVIDED:

Branding and Identity   /   Brand Strategy   /   Creative Direction