DHM

David H. Martin Excavating (DHM) is a local excavating and heavy machine company based in Pennsylvania. With a rich history in the community, any changes to their brand needed to be well thought out. As the business continued to grow, a new generation of Martins took the helm. They faced the challenge of updating DHM's look while retaining the trust and equity built over 50 years.

Our solution was to refresh the brand for lasting appeal. We retained the brand color while reimagining the logo, typography, and visual language for a strong foundation. The brand is now confident and established, evoking the same level of trust and credibility as the original. DHM now has a brand that will stand the test of time and remain strong for years to come.

Role: Brand Designer
In partnership with Cross & Crown

SERVICES PROVIDED:

Branding and Identity   /   Brand Strategy   /   Creative Direction