The Rough Draft podcast is a new initiative from the team at Rev. It hosts discussions on various aspects of creation and success in today's world, catering to creators of all types. The concept of Rough Draft stems from the idea that even the most accomplished creators are consistently learning and producing rough drafts, just like everyone else.

One creative challenge in developing the brand was creating something unique and engaging yet closely tied to the Rev brand. We aimed to create a brand that could stand alone, if necessary, but also integrate well with the parent brand and reference its origin. Collaborating with the Rev team, we successfully achieved a balance with the podcast's brand. We created a comprehensive system that can be expanded upon while maintaining a close relation to the Rev brand.

Role: Brand Designer and Strategist

SERVICES PROVIDED:

Branding and Identity   /   Creative Direction   /   Brand Strategy Assist   /   Brand Support